IntroductionThe rapid advancement of generative AI models, such as GPT-4, businesses are witnessing a transformation through automation, personalization, and enhanced creativity. However, this progress brings forth pressing ethical challenges such as misinformation, fairness concerns, and security threats.According to a 2023 report by the MIT Techn

Opening Remarks In modern rapidly changing corporate environment, maintaining an edge of the rivals is essential. Market research has traditionally been a core approach for gaining a market edge, but the advent of AI technology has transformed this field. AI-powered tools are transforming how companies gather, analyze, and act upon information abo

Opening Remarks In modern rapidly changing business world, maintaining an edge of the rivals is essential. Market research has traditionally been a core approach for gaining a market edge, but the emergence of AI technology has revolutionized this field. Tools driven by AI are transforming how businesses gather, analyze, and act upon information a

Introduction Social media marketing has evolved significantly in the last few years, shaped by changes in innovation, consumer actions, and corporate demands. One of the most notable shifts in the advertising sphere has been the rise of artificial intelligence (AI). AI’s capability to reshape social media marketing is capturing the attention of b